Content marketing & SEO

Thoughtfully written words that connect persuade inspire convert with purpose.

I’m a strategist and creator dedicated to building digital experiences that matter. Thanks for stopping by to explore my work in growth, design, and storytelling.

LinkedIn Behance
SEO Report
GA4 Dashboard
Lead Generation
Organic Growth
SEO Report
GA4 Dashboard
Lead Generation
Organic Growth
$20K+
Monthly Ad Spend
4+
Years Experience
4.5x
Avg. ROAS
60+
Clients Served
200+
Projects Delivered
Harikrishna
16+ Industries Served
4+ Years Experience
Personal Journey

About Me

The Roots

My journey began with a love for poetry in school – where I learned that a few well-chosen words could carry immense weight. This passion led me away from engineering toward Literature and Journalism, where the writer in me truly evolved. I realized my words had the power to create impact.

The Professional Today

As a Content Marketing Strategist, I blend data-driven analytics with creative execution. With over four years of expertise, I bridge the gap between high-level strategy and visual aesthetics. My mastery of graphic design tools ensures every campaign is strategically sound and visually stunning.

— Harikrishna
#Strategy #Copywriting #VisualDesign #GrowthMarketing
Skill Set

Core Competencies

View Resume

Performance Marketing

Google Ads (SA 360, CM 360)
Meta Ads (FB & IG)
ROAS & Budget Management
Conversion Rate Optimization

Analytics & Tools

Google Analytics (GA4)
Google Tag Manager
SEMRush & Ahrefs
Funnel & Attribution Analysis

Visual Design & Strategy

Visual Identity & Branding
Ad Creative Direction
UI/UX Principles for Landing Pages
Multimedia Storytelling

Technical & Automation

Google App Scripts & Sheets
AI & Workflow Automation
CRM (HubSpot, Mailchimp)
Data Mapping & Integration

Impact Over Inputs

✓
Performance-led content that drives stronger traction, engagement, and conversions.
✓
Strong command of content writing with working knowledge of design and video editing tools.
Before
Before
→
After
After

Trusted By & Partnerships

Brands I've worked with

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Blog Post

Virtual Product Placement: Advertising Standard

Gyrus AI • Insights into in-content advertising evolution.

View Article ↗
Blog Post

Image-Based Video Retrieval Explained

Gyrus AI • Techniques, workflows, and enterprise use cases.

View Article ↗
Blog Post

RAG vs. Traditional Search: AI Future

Gyrus AI • Why AI-powered RAG is the future of media search.

View Article ↗
Blog Post

Anonymizing Medical Videos

Gyrus AI • Data protection in the future of healthcare.

View Article ↗
Blog Post

Voice Search SEO for Local Businesses

Techrowth • Strategies for future-proof local optimization.

View Article ↗
Blog Post

PPC vs SEO: Choosing Your Strategy

Techrowth • Which marketing strategy fits your business?

View Article ↗
Blog Post

Cloud-Based PACS vs RIS Systems

DevEnv • AI-Powered solutions for Radiology efficiency.

View Article ↗
Blog Post

Cloud Computing in Healthcare

DevEnv • 7 Benefits, risks, and improving patient care.

View Article ↗

Achievements

Content Strategy
Content Strategy & Lead Gen

15% Lift in Organic Demo Sign-ups via Content Pillars

Designed and executed a 6-month "Hub-and-Spoke" content strategy for Gyrus AI. By mapping high-intent search terms to technical solution guides, I transformed the blog from an information source into a high-converting lead engine, directly increasing organic demo requests by 15%.

Social Media

190% Follower Growth in 4 Months on LinkedIn

I managed and created all the creatives for Gyrus AI’s LinkedIn page, focusing on promoting their AI/ML solutions for video processing and analytics. This strategic approach resulted in a significant organic surge in followers.

LinkedIn Growth
Strategy Framework
Digital Strategy

Implemented BISCCBOR
Digital Marketing Framework

Successfully implemented in 50+ businesses globally, this framework resulted in a 17% reduction in marketing budgets and a 25% increase in overall business goals.

Efficiency

Robust Project Management Process

Enhanced team efficiency by creating a centralized Google Docs Master Sheet. This system streamlined activity tracking and monitoring across multiple workstreams.

Project Management

Tech Stack & Toolbox

Content Creation & Writing

GrammarlyGrammarly
HemingwayHemingway Editor
NotionNotion
Google DocsGoogle Docs
Surfer SEOSurfer SEO
ChatGPTChatGPT
ClaudeClaude

SEO & Content Research

SEMrushSEMrush
AhrefsAhrefs
GSCSearch Console
GA4GA4
TrendsGoogle Trends
FrogScreaming Frog

Performance & Digital Marketing

Google AdsGoogle Ads
MetaMeta Ads
LinkedInLinkedIn Ads
HubSpotHubSpot
ZohoZoho Suite

Social Media Management

HootsuiteHootsuite
BufferBuffer
SproutSprout Social
Meta BizMeta Business Suite

CMS & E-commerce

WPWordPress
ShopifyShopify
WooWooCommerce
MailchimpMailchimp
WebflowWebflow

Creative & Visual Production

PSPhotoshop
IDInDesign
PRPremiere Pro
CanvaCanva
AIIllustrator
FigmaFigma

Technical & Automation

GTMTag Manager
SheetsSheets
ZapierZapier
HTMLHTML/CSS

Continuously expanding expertise across emerging technologies

Recommendations

“

Hari worked for our website and we are totally satisfied with his work. He created content for our primary web pages and information pages incorporating our primary and secondary keywords. He also wrote for our company brochure. I highly recommend him.

Craig Mathison
Craig Mathison Account Director Red Route Marketing Limited Blackpool, United Kingdom.
“

Hari can quickly get under the skin of every business category and comes up with an appropriate style and tone. He has vast experience writing for different audiences. Quite satisfied, and can easily recommend him.

Graeme Edmondson
Graeme Edmondson Managing Director Greenacre Honda Clitheroe, England, United Kingdom.
“

How does he write content? Frankly, I wouldn’t know, but he has been helping me with content for the past 3 years and he is pretty busy all the time. So as far as reliability goals, he has stuck to his end of the bargain so far and I’m quite happy that we have worked together.

Santhosh George Kulangara
Santhosh George Kulangara Founder & MD Safari TV Kerala, India.
“

I worked with him for my business website and the experience was genuinely smooth. He took the time to understand my requirements and brand tone before delivering clear, engaging, and well-structured content. I confidently recommend his high-quality services.

Deepak B
Deepak. B Digital Marketing Manager WebCanny Adelaide, Australia
“

Hari worked for our website and we are totally satisfied with his work...

Craig Mathison
Craig Mathison Account Director
FAQs

You’ve likely got a few questions.

Got questions about my work, expertise, or experience? Feel free to reach out - I’m always open to professional conversations and will respond as soon as possible.

Contact Me
What is your core expertise as a content marketing strategist?
I specialize in performance-driven content strategy, SEO-focused writing, and brand storytelling that improves engagement, visibility, and conversions. My work combines data-driven insights with creative execution to deliver measurable digital growth.
What industries have you worked with?
I have delivered end-to-end content and marketing solutions across 16+ industries including SaaS, healthcare, AI, banking, hospitality, FMCG, real estate, and e-commerce, adapting tone and messaging for diverse audiences.
What type of content projects do you handle?
My work includes website and landing page content, SEO blogs, PR articles, case studies, ad scripts, brand messaging, and social media strategy focused on strong positioning and conversion outcomes.
How do you approach content strategy and execution?
I follow a structured workflow - research and audience analysis, strategic content planning, writing and optimization, and quality review - ensuring every deliverable aligns with business goals and brand identity.
What makes your work different from typical content writers?
I combine content writing with marketing strategy, analytics understanding, and visual design awareness. This helps create content that is not just well-written but also performance-oriented and growth-focused.
What results or impact have your projects delivered?
My work has contributed to measurable outcomes such as improved engagement rates, organic growth, stronger brand positioning, and scalable content frameworks across multiple businesses and platforms.

Open to the
Right Opportunity.

Content Marketing Strategist focused on driving measurable growth through strategy, SEO, design, and video execution.

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